Builder of brand systems, and the teams that run them.

2024

Present

Associate Creative Director, Creative Content & Operations

WHY Brands — Los Angeles Area

• Lead a 20+ person multidisciplinary organization spanning brand design, packaging graphics and engineering, structural packaging, photo/video production, sourcing, generative AI, and global agency partnerships.
• Own a $3M annual operating budget across creative, technology, production, agencies, and global partners, supporting 50–80 annual product launches across 5,000+ active SKUs sold through Amazon, Walmart, Target, and DTC.
• Directed the Formula launch campaign with agency teams and the Chief Brand Officer — creative vision, art direction, and a three-day production delivering 500+ campaign assets.
• Partner directly with CEOs, Chief Brand Officers, and executives across Product Development, Marketing, Supply Chain, and Manufacturing to prepare Board of Directors presentations.
• Lead enterprise-wide generative-AI adoption across Adobe Creative Cloud, Figma, Canva, OpenAI, Runway, and Midjourney; reduced packaging-development timelines by 60%.
• Serve on the AI Integration & Governance Committee and spoke at the Runway Summit on AI-driven creative transformation.

2022

2024

Creative Director

Zevia, PBC — Encino, CA

$1M budget · 6-person team · 110-SKU rebrand in 3 months

• Directed a nine-month brand repositioning with agency partners, building an identity system designed to scale across beverage categories, packaging formats, campaigns, ecommerce, and consumer touchpoints.
• Partnered with the CEO and CMO to translate enterprise priorities into a cohesive creative platform spanning identity, packaging, campaigns, and ecommerce.
• Rolled the rebrand across 110 SKUs in three months, leading internal teams and agency partners through development, adaptation, and final execution.
• Delivered 100+ assets for the “It’s All Good” brand campaign across digital, social, and ecommerce.
• Directed a complete redesign of Zevia's ecommerce platform so the refreshed identity read consistently across the digital ecosystem.
• Built and managed a six-person creative team plus freelance designers, and owned a $1M agency and production budget.

2020

2022

Creative Director

Bubba's LA — Van Nuys, CA

Creative direction, art direction & photography · remote production during COVID-19

• Led the remotely produced “Top Rated by Kids” campaign from concept through delivery of 70+ assets.
• Partnered with director Danny Lee on Nike documentary work, creating opening title sequences for The Story of Air Max and The Story of Dunk.
• Creative Director on the title sequence and graphics package for Who Is Stan Smith.
• Created the title sequence and graphics package for Season 1 of VICE TV's QAnon, translating dense editorial subject matter into a motion-graphics system.
• Directed photography, videography, motion design, and 3D collaborators; led design and post-production for Portal A's Ultimate Home Championship.

2017

2020

Creative Director

MusclePharm Corp. — Burbank, CA

In-house team of 5 · $156K incremental sales from new product initiative

• Led an in-house team of designers, 3D artists, a videographer, and a project manager across campaigns, product storytelling, photography, video, motion, digital, packaging, and retail.
• Directed photo and video production from concept through final asset review for campaign, ecommerce, social, and retail use.
• Built a new social-content strategy and creator roster delivering 20+ assets per week.
• Created and executed the on-the-go product initiative for GNC, generating $156K in annual incremental sales.
• Directed an agency-led website redesign; the relaunch contributed to a 20% sales increase.
• Redesigned creative workflows to improve project efficiency by 30%.

2013

2017

Art Director / Graphic Design Supervisor

Munchkin, Inc. — Van Nuys, CA

• Led creative development across brand identity, packaging, licensing, photography, video, social, television, print, digital, and trade-show experiences.
• Managed a team of six and 300+ global packaging projects, overseeing 30+ concurrent weekly projects across three brands.
• Led art direction, design, and execution for a $1M media plan for the “All You Need Is Munchkin” campaign.
• Led the relaunch of a $45M diaper-pail business and contributed to a multimillion-dollar grass-fed infant-formula campaign.
• Improved in-house workflows by 10% and helped implement a global product-lifecycle-management system.

2008

2013

Senior Graphic Designer / Graphic Designer

Munchkin, Inc. — Van Nuys, CA

• Conceptualized packaging, catalogs, logos, and brand assets across three consumer brands, delivering up to 700 annual projects.
• Collaborated with 20+ product-design partners on infant and toddler concepts, supporting roughly 900 projects annually.