The Story of Air Max.The Story of Dunk.
THE OPENING TITLES
Open the story with the shoe.
Opening titles for The Story of Air Max and The Story of Dunk, two Nike documentaries directed by Danny Lee. Each sequence had seconds to introduce the shoe and the story behind it.
Watch the complete 31-second Air Max title sequence.
Watch the complete 18-second Dunk title sequence.
THE CREATIVE CRAFT
My part in the work.
At Bubba’s LA, I developed the concept, storyboard, and title graphics for both sequences, then led them through production and post as Creative Director.
STUDIO
Bubba’s LA
CLIENT
Nike
ROLE
Creative direction, design, post
DIRECTOR
Danny Lee