My mind hasa lot of tabs open.
CREATIVE TOOLS IN PRACTICE
The tools are catching up.
AI has given me more ways to test an idea while I’m still excited about it. Follow a tangent. Try the strange version. Find out whether the thing in my head has any business being outside it.
Sometimes it does.
At WHY Brands, I built generative-AI workflows using Claude and Figma that shortened advertising production from weeks to days. Alongside that work, my video experiments explore image-making and storytelling. Different tools, different possibilities, plenty to learn.
300
Product page images in two weeks, on a project that previously took months
$150K
Saved on photoshoots and retouching over 6 months
15%
Increase in team output
Results from AI workflows built at WHY Brands, 2024 to present.
THE EXPERIMENTS
THE CREATIVE CHALLENGE
The asset list isn’t getting shorter.
A campaign can start with one idea and end with enough deliverables to require a search function.
That can feel overwhelming. It can also give us a reason to get inventive about how we make the work.
I’m interested in tools that help us explore more possibilities and carry an idea across all those pieces without wearing it out.
MY ROLE & APPROACH
My part in the work.
I built an AI-assisted workflow for product-page carousel images, helped shorten advertising production, and delivered Runway training to Brand Design, Marketing, and Industrial Design.
The tools become more useful when the people making the work understand what they can do with them.
COMPANY
WHY Brands
TOOLS
Claude, Figma, Runway
PERIOD
2024 to present
ROLE
Associate Creative Director, Creative Content & Operations
SPEAKER
CREATIVE LEADERSHIP
Curiosity comes with responsibility.
I serve on the AI Integration & Governance Committee, helping set standards for responsible adoption.
I also lead adoption across Adobe Creative Cloud, Figma, OpenAI, Runway, and Midjourney.
There’s a lot to explore. Keeping the people using the tools informed is part of the work.
Speaker: Runway AI Summit 2026, New York — practical AI in creative work.
I serve on the AI Integration & Governance Committee, helping set standards for responsible adoption.
I also lead adoption across Adobe Creative Cloud, Figma, Canva, OpenAI, Runway, and Midjourney.
There’s a lot to explore. Keeping the people using the tools informed is part of the work.