A name worn by millions.A story known by few.
THE OPENING TITLES
Find a way into the story.
You know the shoe. The documentary introduces the person. Our opening had 48 seconds to start that conversation.
Who Is Stan Smith?, directed by Danny Lee, explores the athlete, fashion icon, and humanitarian behind the familiar name.
Hulu
Streaming platform
CNN
Coverage of the documentary
The GuardianGuardian
Coverage of the documentary
Forbes
Coverage of the documentary
The documentary premiered at DOC NYC and streamed on Hulu. CNN, The Guardian, and Forbes covered the documentary.
Watch the complete 48-second opening title sequence.
THE CREATIVE CRAFT
My part in the work.
At Bubba’s LA, I developed the concept, storyboard, and title graphic, then led the sequence through production and post as Creative Director.
This is the part where staying hands-on pays off: working through how an idea looks, moves, and feels from one frame to the next.
STUDIO
Bubba’s LA
CLIENT
The SpringHill Company
YEAR
2024
ROLE
Creative direction, design, post
DIRECTOR
Danny Lee
THE CREATIVE IDEA
Make the credits part of the scene.
Set design, high-speed cinematography, and motion graphics developed together.
We integrated the credits into the environments so the typography became part of the storytelling. Every frame had a job to do.
An opening sequence gets to introduce the world, establish a rhythm, and make someone curious about what comes next.
Forty-eight seconds. Then hand it over.
THE TITLE SEQUENCE
